Story · AK000278

Publicis Isn't Winning Pitches Anymore. It's Skipping Them.

PepsiCo just handed Publicis its entire global media business, 200-plus markets, the full portfolio, without running a pitch. The bigger tell is what Publicis did immediately after: walked away from Coca-Cola's $4 billion review rather than try to serve both.

Last updated 02/11/2026