Story · AK000273

Pitch Consultants Aren't Rigged Toward Price. Fairness Is.

Consultants like Ebiquity are hired to remove bias from agency pitches, not to reward the cheapest bid. But strip enough subjectivity out of a comparison between agencies that have genuinely converged on capability, and price is often the only number left that can actually break a tie.

Last updated 02/11/2026