Story · AK000272

AI Didn't Replace the Ad Industry's Work. It Just Showed Which Half Was Never That Hard.

Enquiries at Singapore's AI ad studios are up four to five times in six months. Agoda scaled one campaign from 64 video adaptations to 720 a month. And WPP, eighteen months into promising clients it would charge for outcomes instead of hours, still has exactly one client actually paying that way. Put those two facts together and the real answer to "has AI changed advertising" starts to come into focus.

Last updated 02/11/2026