Tool · AK000158

InMobi

Mobile-first advertising platform combining owned direct publisher supply (SDK embedded in-app, giving hardware/OS-level data access) with a full managed-service layer on top, creative production, campaign execution, and measurement. Genuinely spans a self-serve-to-fully-managed spectrum: Open Exchange (self-serve RTB, no curation) through Auction Packages (pre-curated, always-on) through Standard Deals/PMPs (custom, audience-targeted) to Brand IO/Managed Services (InMobi runs the full campaign end to end, fixed CPM pricing). The case studies reviewed are overwhelmingly from the managed-service end of that spectrum, not the self-serve one.

Last updated 02/11/2026