Tool · AK000156

Comcast Advertising

Positioned as an "end-to-end CTV ecosystem": a custom curated marketplace plus media activation, run as an Integrated Sales House offering Direct, Programmatic (IO, PMP, PG) buying paths into FreeWheel as the core ad-serving/SSP technology, with connections to other DSPs beyond FreeWheel itself. Combines owned Comcast/NBCUniversal/Sky inventory with an ad-supported marketplace spanning a large number of third-party FAST and AVOD streaming platforms.

Last updated 02/11/2026