Tool · AK000148

Roku Advertising (OneView)

Connected TV advertising platform spanning Roku's owned inventory (The Roku Channel, Roku City, Roku Home Screen) and third-party streaming publishers, unified under OneView, an ad platform integrating Roku's first-party TV identity data with the demand-side/attribution tools of dataxu (acquired by Roku in November 2019). A separate, more self-serve product, Roku Ads Manager, targets smaller advertisers and DTC brands with Shopify integration and simplified campaign setup.

Last updated 02/11/2026