Tool · AK000133

Outbrain Direct Response

Performance-focused native advertising and content discovery platform for the open internet, founded 2006 in Israel by Yaron Galai and Ori Lahav (both former Israeli Navy officers) and headquartered in New York. Now operates as Outbrain Direct Response (ODR), a subsidiary brand of Teads following Outbrain's February 2025 acquisition of Teads and the combined company's rename. Pioneered native ad recommendation widgets (the "recommended for you" boxes historically seen on major news sites) and has since repositioned specifically around direct-response and lead-generation performance, particularly for affiliate and search-buyer verticals.

Last updated 02/11/2026