Tool · AK000131

SWYM

Algorithmic curation and decisioning layer sitting between DSP and SSP, built around SmartCurate/SCaLE (Smart Curation and Learning Engine), which learns from both buy-side and sell-side signals in real time to identify high-performing inventory ("Cherries") and filter out poor-performing or fraudulent inventory ("Lemons") before a bid is placed. Runs as a standard PMP inside a buyer's existing DSP, requiring no new platform or workflow change. A newer, more self-serve product line, SelfCurate, is described as the industry's first AI-native self-curation solution for programmatic media.

Last updated 02/11/2026