Idea · AK000072
Attribution Model
The rules used to determine how conversion credit is distributed across marketing interactions.
Open full pageLast updated 02/11/2026
Facts
Data-driven attribution is the default attribution model in Google Ads and Google Analytics 4.
Source-verified · Checked 02/11/2026
Linked to
- related toAttribution
- mentioned inDV360 guide 04: DV360 Attribution & Incrementality Guide
- mentioned inDV360 guide 07: DV360 Reporting & Insights Guide
- mentioned inDV360 guide 09: DV360 Measurement Framework
- mentioned inDV360 guide 06: DV360 Optimization Guide
- mentioned inDV360 guide 10: DV360 QA Checklist
- mentioned inDV360 guide 11: DV360 Approved APAC Benchmarks Guide
- mentioned inDV360 guide 20: DV360 Native Guide
- mentioned inDV360 guide 17: DV360 Video Guide
- mentioned inMeta guide 03: Meta Attribution & Incrementality Framework v1.0