Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
Category
Video, CTV & Emerging Media
Video, CTV & Emerging Media
Video, CTV & Emerging Media
Engagement type
Managed partner
Managed partner
Managed partner
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
2.2 billion unique users per month, approximately 90% reach, across 50 markets. Selected legible per-market reach figures from materials reviewed (Asia-relevant): India 408M unique visitors, Japan 79M, South Korea 31M, Australia 20M, Hong Kong 6M, Singapore 5.1M.
No market data yet
Vendor-stated: 200M+ global consumer surveys in 2025, 2.2M Singapore households measured specifically, 2-5x brand lift versus benchmarks across campaigns.
Product architecture
Case studies
Aggregate brand-lift testing, 2,162 brand pulses since Jan 2025
Vendor-reported average lift across over 2,100 tests: +12% ad recall, +11% message association, positive lift in consideration and purchase intent (exact percentage for these two not clearly legible in materials reviewed).
Vendor-reported, not independently verified
Creative attention research
Creatives optimised for the Teads platform showed a vendor-cited +49% higher attention score, against a base of roughly 70,000 unique creatives produced per year.
Third-party validated
Analytic Partners ROI Genome, Dentsu Attention Economy, Kantar
Shell SAMCE, Bangkok (motorcyclist-focused, Aug-Sep 2024)
425,833 mobile impressions, 82,658 unique reach, 3,865 clicks (0.96% CTR), 578 visits (0.70% visit rate), USD 5.99 cost-per-visit.
Vendor-reported, not independently verified
Shell SG, F1-period campaign (Sep 2023)
1,004,519 DOOH impressions + 1,393,675 mobile impressions, 327,923 unique reach, 22,550 clicks (1.62% CTR), and an 84% brand recall uplift among exposed users measured via Brand Lift Study.
Vendor-reported, not independently verified
No case studies yet
Partner ecosystem
None listed
None listed
None listed
Practitioner reviews
No verified practitioner reviews yet
No verified practitioner reviews yet
No verified practitioner reviews yet