Section 02 — MarTech Library

Side by side, with the evidence attached

A comparison view, not a full profile. Open a vendor for the complete record.

PubMatic logo

PubMatic

PubMatic

Comcast Advertising logo

Comcast Advertising

Comcast Advertising

InMobi logo

InMobi

InMobi

Category

SSP & Ad Supply

SSP & Ad Supply

SSP & Ad Supply

Engagement type

Self-serve

Managed partner

Managed partner

Pricing model

Not disclosed

Not disclosed

Not disclosed

Market coverage

Vendor-stated direct access to major publishers across Southeast Asia: Singapore, Indonesia, Thailand, Philippines, Malaysia, Vietnam.

No market data yet

Real APAC reach by market (vendor-stated): Indonesia 106M, Philippines 58M, Australia 18M, Vietnam 35M, Thailand 43M, Malaysia 20M, Myanmar 8M, Hong Kong 6M, New Zealand 4M, Singapore 5M, Taiwan 5M, Cambodia 3M. Broader claimed reach: APAC 620M+, China 800M+, North America 296M+, Latin America 105M+.

Product architecture

3 components

  • Agentic OS layering
  • CTV and cross-format creative capability, named formats
+1 more →

3 components

  • Marketplace structure
  • Guided activation flow
+1 more →

4 components

  • InMobi Identity Graph
  • Supply-path compliance
+2 more →

Case studies

No case studies yet

No case studies yet

Tourism Tasmania, Australia

3.7M impressions, 84.13% VCR (video format), 1.42% CTR (rich media format), 10% brand uplift measured via InMobi's own Brand Lift Study.

Vendor-reported, not independently verified

Uniqlo Smart Coupons campaign

3,161,009 total impressions, 27,587 clicks (0.87% CTR), 3,237 coupon claims, 804 redemptions (25% redemption rate on claims).

Vendor-reported, not independently verified

+2 more →

Partner ecosystem

None listed

2 named partners

None listed

Practitioner reviews

No verified practitioner reviews yet

No verified practitioner reviews yet

No verified practitioner reviews yet

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