Section 02 — MarTech Library

Side by side, with the evidence attached

A comparison view, not a full profile. Open a vendor for the complete record.

Category

Video, CTV & Emerging Media

Video, CTV & Emerging Media

Video, CTV & Emerging Media

Engagement type

Managed partner

Managed partner

Managed partner

Pricing model

Not disclosed

Not disclosed

Not disclosed

Market coverage

No market data yet

Vendor-stated: 200M+ global consumer surveys in 2025, 2.2M Singapore households measured specifically, 2-5x brand lift versus benchmarks across campaigns.

No market data yet

Product architecture

3 components

  • Business & Audience Insights (Plan phase)
  • Real-time geo-targeting
+1 more →

5 components

  • Four core capability areas
  • Audience & Measurement Platform (AMP)
+3 more →

3 components

  • Adaptive streaming delivery
  • Three activation models, genuinely different engagement depths
+1 more →

Case studies

Shell SAMCE, Bangkok (motorcyclist-focused, Aug-Sep 2024)

425,833 mobile impressions, 82,658 unique reach, 3,865 clicks (0.96% CTR), 578 visits (0.70% visit rate), USD 5.99 cost-per-visit.

Vendor-reported, not independently verified

Shell SG, F1-period campaign (Sep 2023)

1,004,519 DOOH impressions + 1,393,675 mobile impressions, 327,923 unique reach, 22,550 clicks (1.62% CTR), and an 84% brand recall uplift among exposed users measured via Brand Lift Study.

Vendor-reported, not independently verified

+2 more →

No case studies yet

Guinness (via a Lumen Attention Study)

42% brand association with football (the campaign's target category), a 34% uplift, described as more than doubling the nearest competitor's result

Third-party measured

Lumen Attention Study, cited directly as the source, not SeenThis's own self-reported measurement

Mitsubishi and PHD

25% lower CPC, 3-15% higher CTR, scaling premium video at display CPMs.

Vendor-reported, not independently verified

+1 more →

Partner ecosystem

None listed

None listed

None listed

Practitioner reviews

No verified practitioner reviews yet

No verified practitioner reviews yet

No verified practitioner reviews yet

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