Section 02 — MarTech Library
Side by side, with the evidence attached
A comparison view, not a full profile. Open a vendor for the complete record.
Category
SSP & Ad Supply
SSP & Ad Supply
SSP & Ad Supply
Engagement type
Self-serve
Managed partner
Managed partner
Pricing model
Not disclosed
Not disclosed
Not disclosed
Market coverage
Vendor-stated monthly average ad request volume, Native and Audio, Q4 2024 (Magnite's own reporting): Native — Southeast Asia 140bn, India 335bn, North Asia 54bn, with Indonesia (53bn) and South Korea (30bn) the largest individual APAC markets in this data. Audio — Southeast Asia 12bn, India 26bn, North Asia 3.5bn, with South Korea (99bn, likely reflecting a different measurement base given the scale jump) and Indonesia (6.6bn) the largest. Streaming publisher integration stated across Indonesia, Philippines, Vietnam, Thailand, Malaysia, Singapore, India, Hong Kong, Taiwan and South Korea.
No market data yet
Real APAC reach by market (vendor-stated): Indonesia 106M, Philippines 58M, Australia 18M, Vietnam 35M, Thailand 43M, Malaysia 20M, Myanmar 8M, Hong Kong 6M, New Zealand 4M, Singapore 5M, Taiwan 5M, Cambodia 3M. Broader claimed reach: APAC 620M+, China 800M+, North America 296M+, Latin America 105M+.
Product architecture
Case studies
Display & Video 360 (DV360) integration — Instant Deals with Magnite
Vendor-cited test result: Instant Deals with Magnite delivered a 48% lower Cost-Per-Completed-View (CPCV) compared to traditional Open Exchange delivery, alongside an estimated 20% (8-10 hours per week) reduction in manual deal-setup time.
Third-party measured
Internal Google Data, explicitly cited as the source in the original material — not Magnite's own self-reported measurement
No case studies yet
Tourism Tasmania, Australia
3.7M impressions, 84.13% VCR (video format), 1.42% CTR (rich media format), 10% brand uplift measured via InMobi's own Brand Lift Study.
Vendor-reported, not independently verified
Uniqlo Smart Coupons campaign
3,161,009 total impressions, 27,587 clicks (0.87% CTR), 3,237 coupon claims, 804 redemptions (25% redemption rate on claims).
Vendor-reported, not independently verified
Partner ecosystem
None listed
2 named partners
None listed
Practitioner reviews
No verified practitioner reviews yet
No verified practitioner reviews yet
No verified practitioner reviews yet