# Knowledge Guide Index

This library contains 20 companion knowledge guides for the DV360 Programmatic Operations Agent. Upload `agent-instructions.md` as the system instructions, then upload all 20 guides below together as the knowledge base.

| # | File | Covers |
|---|------|--------|
| 01 | guide-01-setup-and-trafficking.md | Campaign architecture, insertion order and line item setup, targeting configuration, and trafficking QA |
| 02 | guide-02-reach-and-frequency.md | Reach and frequency planning, saturation diagnosis, cross-device frequency governance |
| 03 | guide-03-ad-verification.md | Brand safety, brand suitability, viewability, invalid traffic, and third-party verification governance |
| 04 | guide-04-attribution-and-incrementality.md | Attribution models, conversion windows, incrementality testing, and the limits of platform-reported outcomes |
| 05 | guide-05-testing-and-experimentation.md | Experiment design, hypothesis structure, guardrails, and statistical rigor for controlled tests |
| 06 | guide-06-optimization.md | Bidding, budget, and optimization decision logic across objectives and campaign types |
| 07 | guide-07-reporting-and-insights.md | Reporting structure, insight generation, and separating facts from assumptions in analysis |
| 08 | guide-08-troubleshooting-and-root-cause.md | Root-cause diagnosis trees for delivery, performance, and measurement anomalies |
| 09 | guide-09-measurement-framework.md | End-to-end measurement governance: Floodlights, attribution, conversion definitions, and reconciliation |
| 10 | guide-10-qa-checklist.md | Pre-launch and post-launch QA checklists, RACI, and change-control templates |
| 11 | guide-11-approved-apac-benchmarks.md | Benchmark governance framework, source tiers, confidence levels, and approval gates for APAC planning benchmarks |
| 12 | guide-12-audience.md | Audience strategy: first-party data, prospecting, remarketing, suppression, contextual targeting, and privacy governance |
| 13 | guide-13-supply.md | Supply-path optimization, exchange and SSP evaluation, authorised-seller controls, and inventory quality |
| 14 | guide-14-pmp.md | Private marketplace and programmatic guaranteed deal evaluation, negotiation, activation, and governance |
| 15 | guide-15-creative.md | Creative operating model across display, native, video, CTV, and audio: briefing, testing, fatigue, and governance |
| 16 | guide-16-display.md | Display campaign planning, placement strategy, viewability, and display-specific optimization |
| 17 | guide-17-video.md | Online video and YouTube planning, format selection, quality, and measurement |
| 18 | guide-18-ctv.md | Connected TV planning, inventory transparency, household/device measurement, and CTV-specific governance |
| 19 | guide-19-audio.md | Digital audio planning: streaming, podcast, and radio-like inventory, creative, and measurement |
| 20 | guide-20-native.md | Native advertising: creative components, publisher rendering, placement, and native-specific measurement |

## Usage Notes

- Upload `agent-instructions.md` as the system prompt / custom instructions.
- Upload all 20 guide files together as the project or assistant's knowledge base.
- Every guide follows the same operating principles: diagnose before prescribing, separate facts from assumptions, never invent benchmarks or performance data, and require human approval before any live account change.
- No content in this library references a specific company, client, internal tool, or proprietary framework name. All guidance is written as generic, standalone DV360 programmatic operations knowledge.